Research on Strategy of Model Innovation of WeChat Marketing

被引：0

作者：

Zhang, Ping ^{[1
]}

机构：

[1] Chongqing Univ Posts & Telecom, Coll Mobile Telecommun, Chongqing 401520, Peoples R China

来源：

PROCEEDINGS OF THE 2015 JOINT INTERNATIONAL MECHANICAL, ELECTRONIC AND INFORMATION TECHNOLOGY CONFERENCE (JIMET 2015) | 2015年 / 10卷

关键词：

WeChat; marketing; model innovation; Strategy;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Network develops rapidly these years along with the continuous development of network technology revolution. The network nascent product "WeChat" rises to fame quickly in cyberspace, and businesses discover a new way of marketing in the internet "tide player" - Wechat marketing. Wechat marketing is an integration product of today's rapidly developing market economy and network economic; it is an important research topic in today's disciplines of economics, management science, etc. Based on this, this paper on the foundation of analyzing the basic connotation and characteristics of Wechat marketing focuses on analysis of the Wechat marketing's innovation model, in order to enlighten the relevant personnel.

引用

页码：474 / 477

页数：4