Socio-Technical System as Factors and Influences in Form Design Development

Since digitalization in the cyber-physical system has taken over design development, researchers attempt to improve the approach to new product development including brand recognition. This research attempt to determine the design strategy based on syntactic design meaning in analyzing the visual through design formulation, design treatment, and design standard inline socio-technical system. The concept of digitalization design scenario, the methodology was developed by observational study, laboratory study, and interview to analyze designer integrates with the strategy of design analysis. The design analysis was approachable to determine the design representation and potentially generalized the characteristic of product design and consumers' psychological preferences toward product forms.