Business Model Innovation of Enterprises Based on the Bottom of Pyramid (BoP) Market Strategy

被引：0
作者：
Fan, Xudong [1 ]
Lu, Yuduo [1 ]
机构：
[1] Dalian Univ Technol, Sch Econ, Dalian 116024, Peoples R China
来源：
PROCEEDINGS OF 2015 2ND INTERNATIONAL CONFERENCE ON INDUSTRIAL ECONOMICS SYSTEM AND INDUSTRIAL SECURITY ENGINEERING | 2016年
关键词：
Features of BoP market; Business model innovation; BoP strategy;
D O I：
10.1007/978-981-287-655-3_57
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article is based on the Bottom of Pyramid Strategy (BoP for short) theory, discussing several models of how Chinese enterprises carry out business model innovation based on BoP. After a detailed review of features related to consumption, cognition, ability, and environment in BoP groups and BoP markets, this article found that a BoP market can deliver two kinds of business model innovation, and enterprises should choose best-fit business models to develop market potential according to their own business features and the specific features of the BoP market they are dealing with.
引用
收藏
页码：457 / 463
页数：7
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