Amex's strategies for launching the smart card innovation

被引：2
作者：
Wonglimpiyarat, J [1 ]
机构：
[1] Natl Sci & Technol Dev Agcy, Natl Met & Mat Technol Ctr, Pathum Thani 12120, Thailand
来源：
TECHNOVATION | 2004年 / 24卷 / 10期
关键词：
strategy; competences; competitive advantage; standards; competition;
D O I：
10.1016/S0166-4972(02)00181-5
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The objective of this paper is to analyze Amex's pursuit of strategies in launching the smart card innovation. The study is based on Five Forces Model in Porter, M. (1980) Competitive Strategy. The Free Press, New York, and the Core Competences Building and the Dynamic Capabilities Model in Industrial and Corporate Change 3(3) (1994) 537. The study aims to understand why Amex has to go into a new smart card product. The strategic implications of this paper is that Amex attempts to use past core competences in the travel business in order to build up its new competences - smart card-based products. However, there are problems (e.g. unsettled standardization and electronic forgery) that Amex has to overcome in order to compete with capability products. (C) 2003 Elsevier Ltd. All rights reserved.
引用
收藏
页码：773 / 777
页数：5
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