Platform Leadership: Managing Boundaries for the Network Growth of Digital Platforms

被引:30
作者
Leong, Carmen [1 ]
Pan, Shan L. [1 ]
Leidner, Dorothy E. [2 ]
Huang, Jin-Song [3 ]
机构
[1] Univ New South Wales, Sydney, NSW, Australia
[2] Baylor Univ, Informat Syst, Waco, TX 76798 USA
[3] Beihang Univ, Sch Econ & Management, Beijing, Peoples R China
来源
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS | 2019年 / 20卷 / 10期
基金
中国国家自然科学基金;
关键词
Digital Platform; Two-Sided Platform; Platform Leadership; Network Dynamics; Boundary Management; Case Study; EMBEDDEDNESS; PERSPECTIVE; MECHANISMS; INTERFIRM; STRATEGY; OBJECTS; WORK; VIEW; ORGANIZATIONS; CONSTRUCTION;
D O I
10.17705/1jais.00577
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This study aims to generate a systematic understanding of how digital platform firms can attain platform leadership. We explore the question by casting a boundary management lens over the complex network of interactions on a digital platform. Firms are faced with various boundaries-boundaries of efficiency, competence, power, identity, and ties-and must carefully address tensions within diverse groups of actors with their own interests. We conducted an in-depth case study on China's largest online ticketing firm and established two contributions for attaining platform leadership. First, we conceptualized the development of a digital platform as a set of technology-based boundary management mechanisms (functional multiplexing, scope expansion, community curation, actor empowerment, and positional escalation) that includes a combination of boundary spanning, erecting, and reinforcing. Second, we uncovered the network dynamics of a digital platform by explicating the synergies and tensions of boundary management. Considering our novel findings, this study offers managerial and design guidelines for a digital platform by advocating an integrative view of boundary management. We present a multidimensional framework that includes five boundaries and four types of networks (dyadic, interconnected, intraconnected, and external) for future analysis of networks built on digital platforms.
引用
收藏
页码:1531 / 1565
页数:35
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