The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms

被引：239
作者：
Kim, Soo Hyun [1 ]
Seock, Yoo-Kyoung [2 ]
机构：
[1] Univ Arizona, Retailing & Consumer Sci, POB 210078, Tucson, AZ 85721 USA
[2] Univ Georgia, Dept Text Merchandising & Interiors, 305 Sanford Dr, Athens, GA 30602 USA
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2019年 / 51卷
关键词：
Values; Social norms; Personal norms; Pro-environmental behavior; VALUE ORIENTATIONS; CONSERVATION; SUSTAINABILITY; CONSUMPTION; BELIEFS; WILLINGNESS; PSYCHOLOGY; MANAGEMENT; INTENTION; AWARENESS;
D O I：
10.1016/j.jretconser.2019.05.023
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The present study was conducted with two goals in mind: to investigates the effects of consumers' values, social norms on their personal norms and environmental behavior, and to examine the mediating role of personal norms in the relationship between social norms and environmental behavior. Data were obtained from 292 participants in the USA. The findings reveal that bio-altruistic and egoistic values influence personal norms to purchase pro-environmental products. Additionally, social norms are internalized via personal norms and indirectly or directly influence pro-environmental behavior.
引用
收藏
页码：83 / 90
页数：8
相关论文
共 75 条
[1]   Social influence approaches to encourage resource conservation: A meta-analysis [J].
Abrahamse, Wokje ;
Steg, Linda .
GLOBAL ENVIRONMENTAL CHANGE-HUMAN AND POLICY DIMENSIONS, 2013, 23 (06) :1773-1785
[2]   THE THEORY OF PLANNED BEHAVIOR [J].
AJZEN, I .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1991, 50 (02) :179-211
[3]  
Ajzen I., 1985, UNDERSTANDING ATTITU, P11
[4]   Incentives, morality, or habit? Predicting students' car use for university routes with the models of Ajzen, Schwartz, and Triandis [J].
Bamberg, S ;
Schmidt, P .
ENVIRONMENT AND BEHAVIOR, 2003, 35 (02) :264-285
[5]   Twenty years after Hines, Hungerford, and Tomera:: A new meta-analysis of psycho-social determinants of pro-environmental behaviour [J].
Bamberg, Sebastian ;
Moeser, Guido .
JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 2007, 27 (01) :14-25
[6]   Exit from the high street: an exploratory study of sustainable fashion consumption pioneers [J].
Bly, Sarah ;
Gwozdz, Wencke ;
Reisch, Lucia A. .
INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2015, 39 (02) :125-135
[7]   An examination of the value-belief-norm theory model in predicting pro-environmental behaviour in Taiwan [J].
Chen, Mei-Fang .
ASIAN JOURNAL OF SOCIAL PSYCHOLOGY, 2015, 18 (02) :145-151
[8]   Basic social influence is underestimated [J].
Cialdini, RB .
PSYCHOLOGICAL INQUIRY, 2005, 16 (04) :158-161
[9]   A FOCUS THEORY OF NORMATIVE CONDUCT - RECYCLING THE CONCEPT OF NORMS TO REDUCE LITTERING IN PUBLIC PLACES [J].
CIALDINI, RB ;
RENO, RR ;
KALLGREN, CA .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1990, 58 (06) :1015-1026
[10]   Sustainability knowledge and behaviors of apparel and textile undergraduates [J].
Connell, Kim Y. Hiller ;
Kozar, Joy M. .
INTERNATIONAL JOURNAL OF SUSTAINABILITY IN HIGHER EDUCATION, 2012, 13 (04) :394-407
12345678