Analysis of Online Travel Market Segmentation Based on Behavioral Intention Factors with TALC Model in Jakarta

被引：0
作者：
Hendriana, Evelyn [1 ]
Pradipta, Indry Aristianto [2 ]
Cheng, Weny [2 ]
Gunawan, Annetta [2 ]
Rabiah, Arbi Siti [2 ]
机构：
[1] Univ Putra Malaysia, Putra Business Sch, Serdang, Selangor, Malaysia
[2] Bina Nusantara Univ, Sch Business Management, Jakarta, Indonesia
来源：
2016 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT AND TECHNOLOGY (ICIMTECH) | 2016年
关键词：
Behavioral Intention; Technology Adoption Life Cycle; Online Consumer Behavior; Online Travel; Chasm Marketing;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The market of online travel, particularly online airline ticket, has potential to grow continuously in Indonesia. However, the pre-test results showed that the mainstream market has not had a strong behavioral intention to buy airline ticket online. This study aims to determine the factors that significantly affect consumer behavioral intention to buy airline ticket online and to know the consumer segmentation of online airline ticket according to Technology Adoption Life Cycle (TALC) model. Data were collected by distributing questionnaires to 100 respondents in Jakarta and analysed using linear regression analysis, cluster analysis, and cross-tabulation. The results showed that there were 13 factors having significant effect on consumerbehavioral intention to buy airline ticket online, and had acquired 4 segments in the market of online airline ticket named Explorer, Pacemaker, Partaker, and Pursuer based on the thirteen behavioral intention factors, ages, and daily internet usage.
引用
收藏
页码：321 / 324
页数：4
相关论文
共 11 条
  • [1] [Anonymous], 2010, CONSUMER BEHAV MARKE
  • [2] [Anonymous], 2014, Marketing and Selling Disruptive Products to Mainstream Customers
  • [3] Chen ML, 2011, AFR J BUS MANAGE, V5, P7099
  • [4] Khalidi F., 2015, BMI PREDIKSI BELANJA
  • [5] Lim YM, 2011, AFR J BUS MANAGE, V5, P1711
  • [6] Lubis M., 2014, INDONESIAN CONSUMERS
  • [7] Metev S.M., 1998, Laser-assisted microtechnology
  • [8] Mosavi S A., 2012, African Journal of Business Management, V6, P1515
  • [9] Schawbel D., 2013, G MOORE WHY CROSSING
  • [10] Statista, 2013, GLOB B2C E COMM SAL
12