When in Rome... An evolutionary perspective on conformity

被引:50
作者
Coultas, JC [1 ]
机构
[1] Univ Sussex, Sch Sci & Technol, IDEAs Lab, Brighton BN1 9RG, E Sussex, England
关键词
conformity; gene-culture co-evolution; group size; proportion;
D O I
10.1177/1368430204046141
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Is proportion as important as group size when exploring conformity in small groups? Two tests of Boyd and Richerson's (1985) conformist transmission model were undertaken. In experiment one, 378 individuals were observed in a computer laboratory. A rare behaviour was modelled by a number of naive models. As each individual entered die laboratory the proportion of models of the behaviour and the behaviour of the newcomer was recorded. In experiment two, 476 participants in psychology experiments took part (unknowingly) in an additional experiment where both proportion and group size were manipulated. Logistic regression indicated that the proportion of models, but not group size, was a significant predictor of conformity in both experiments. The findings are discussed in terms of their contribution to an evolutionary theory of human cooperative behaviour.
引用
收藏
页码:317 / 331
页数:15
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