A method for marketing risk early warning based on BP network

被引：0

作者：

Zhang Lan-xia ^{[1
]}

Zhou Rong-zi ^{[1
]}

Yang Yong ^{[1
]}

机构：

[1] Northeastern Univ, Sch Business Adm, Shenyang 110004, Peoples R China

来源：

PROCEEDINGS OF 2005 CHINESE CONTROL AND DECISION CONFERENCE, VOLS 1 AND 2 | 2005年

关键词：

marketing risk; marketing risk early warning; BP network;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Because of the limitations of the existed achievement, the paper attempts to develop a new method for marketing risk early warning based on BP network. The method has 4 steps, i.e. setting up an index system used in marketing risk early warning, structuring the marketing risk early warning model based on BP network, training and measuring the model. The application of it in an enterprise shows that it has better prospects on the aspects of judging by the marketing risk state of the enterprise, analyzing the composition of marketing risk of the enterprise, and proposing the countermeasures of the enterprise's evading marketing risk.

引用

页码：1633 / 1638

页数：6