The four incremental steps toward advanced mobile service adoption

The results from a survey conducted in the Danish mobile communications market that gives a statistical analysis to identify mobile users categories, important characteristics in technology and service use that differentiate the categories, and differences among the categories in terms of end-user requirement are presented. The survey contributes to academic and practical research on mobile services adoption and use on two separate accounts. The survey data demonstrates a connection between the uses as a user of technology and as a user of mobile services and the significance of adoption of mobile services. The survey focuses on the categorization of users on the basis of the services they use and on criteria such as mobile users' profile and service use, and mobile users' device requirements. The findings also enable mobile service provides to address specific areas such as delivery of technologies, service use, and service requirements.