The Influence of E-Commerce Live Streaming on Lifestyle Fit Uncertainty and Online Purchase Intention of Experience Products

被引：0
|
作者：
Chen, Zhenjiao [1 ]
Cenfetelli, Ron [2 ]
Benbasat, Izak [2 ]
机构：
[1] Beijing Inst Technol, Beijing, Peoples R China
[2] Univ British Columbia, Vancouver, BC, Canada
来源：
PROCEEDINGS OF THE 52ND ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES | 2019年
基金：
中国国家自然科学基金;
关键词：
CHARISMATIC LEADERSHIP; PERCEPTIONS; TECHNOLOGY;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Deriving from the existing research in the product uncertainty literature, we propose a new type of uncertainty that is an important predictor of purchase intention on e-commerce websites: lifestyle fit uncertainty. This uncertainty is distinct from uncertainties regarding description or performance, and targets the uncertainty that results from not knowing how much a product will help a customer reach their broader life goals and values. By integrating mean-ends chain of lifestyle (MECL) theory, socialized charismatic leadership (SCL) theory and product uncertainty theory, we explore how IT-mediated marketing service content of e-commerce live streaming mitigates lifestyle fit uncertainty. We also identify ICT-enabled information retrieval capabilities in live streaming platforms as moderators which regulates the effects of IT-mediated marketing service content on lifestyle fit uncertainty.
引用
收藏
页码：5081 / 5090
页数：10
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