Design and culture: identity analysis in a historical-cultural heritage - Public Market of Itajai

Addressing the bias of Design and its relationship with culture, this article analyzes aspects of the identity of a Historical-Cultural heritage. The object of this research is the Municipal Public Market of Itajai - Santa Catarina, a century-old building listed by the historical Municipal and State patrimony. We saw the opportunity to apply the Design as a strategy for analysis, rescue, preservation and strengthening of the Identity of this space, primordial for the culture of the region. In order to achieve this objective, an applied research was developed, with a qualitative approach and exploratory and descriptive objectives, appropriating the analytical method and using technical procedures such as bibliographical research, documentary and case study. As a result, it was observed that many aspects worked in the Public Market could be improved in order to highlight and strengthen the local identity, preserving the culture.