Understanding Tourist Citizenship Behavioral Intentions: The Role of Social Interactions and Brand Perceptions

被引：11
作者：
Wong, IpKin Anthony [1 ]
Lin, Zhiwei [1 ]
机构：
[1] Sun Yat Sen Univ, Sch Tourism Management, Tangzhou Rd 1, Zhuhai, Peoples R China
来源：
JOURNAL OF CHINA TOURISM RESEARCH | 2022年 / 18卷 / 03期
基金：
中国国家自然科学基金;
关键词：
Tourism; social interaction; brand experience; casino; tourist citizenship behavior; TO-CUSTOMER INTERACTION; WORD-OF-MOUTH; CO-CREATION; EXPERIENCE QUALITY; CASINO SERVICE; SATISFACTION; LOYALTY; PARTICIPATION; ATTACHMENT; EXCHANGE;
D O I：
10.1080/19388160.2021.1939829
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study integrates tourists' social interaction quality and experience with a casino brand to examine changes of tourist citizenship behavioral intentions between pre- and post-casino trips. A two-stage sampling method was deployed with data driven in the casino industry: a random sampling approach to select casino properties followed by a quota sampling approach to respondent selection. It advances the casino tourism literature by delineating that brand experience and attachment partially mediate the relationships leading from a triadic social interaction process to changes in casino tourists' citizenship behavioral intentions. Moreover, branded casinos relish a greater change in such intentions, as casino tourists may feel the urge to reciprocate the tourist resources geared toward them and associate themselves with these brands.
引用
收藏
页码：592 / 610
页数：19
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