Hierarchical ordering of nests in a joint mode and destination choice model

This paper seeks to explore the relationship between mode and destination choice in an integrated nested choice model. A fundamental argument can be made that in certain circumstances, the ordering of choices should be reversed from the usual sequence of destination choice preceding mode choice. This results in a travel demand model where travelers are more likely to change destinations than to change transportation modes. For small and medium size urban areas, particularly in the United States, with less well developed public transit systems that draw few choice riders, this assumption makes much more sense than the traditional modeling assumptions. The models used in the new travel modeling system developed for Knoxville, Tennessee utilize this reversed ordering, with generally good results, which required no external tinkering in the logsum parameters.