A Chronology of Health Care Marketing Research

被引：3
作者：
Iacobucci, Dawn [1 ]
机构：
[1] Vanderbilt Univ, Owen Grad Sch Management, Nashville, TN 37203 USA
来源：
FOUNDATIONS AND TRENDS IN MARKETING | 2019年 / 13卷 / 2-4期
关键词：
health care marketing; healthcare marketing; marketing research on healthcare; ALCOHOL WARNING LABEL; NUTRITION FACTS PANEL; PUBLIC-POLICY ISSUES; CONSEQUENCES FIRM RESPONSES; DRUG-ADMINISTRATION LETTERS; FAST-FOOD CONSUMPTION; BRAND PASS-THROUGH; ROCK-AND-ROLL; SELF-CONTROL; VARIETY-SEEKING;
D O I：
10.1561/1700000060
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This monograph describes the marketing research that has been published in the top marketing journals since their inception relating to health care, broadly defined. Over 1,000 articles are summarized across the chapters relating to consumer behavior and food, consumer behavior and other consumption, and business marketing issues. Research from outside of marketing is also briefly reviewed. This monograph celebrates the research that has been accomplished and closes with suggestions for future research.
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页码：77 / 529
页数：453
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