Further evidence of gender stereotype priming in language: Semantic facilitation and inhibition in Italian role nouns

Two experiments tested the activation of gender stereotypes for Italian role nouns (e.g., teacher). The experimental paradigm was modeled on the one proposed by a study by Banaji and Hardin: participants were shown a prime word followed by a target pronoun (he or she) on which they performed a gender decision task. The prime words were Italian role nouns that had an associated female stereotype, an associated male stereotype, or no associated stereotype (control condition). The results of Experiment I showed no influence of stereotypes on the gender decision response to personal pronouns. However, when, in Experiment 2, the prime-target interval and the prime presentation times were prolonged, a stereotypical gender priming effect did emerge. A different inhibition pattern was found when the pronoun was preceded by a noun associated with a male stereotype instead of a female one.