Maximizing participation from online survey panel members

被引：22
作者：
Brosnan, Kylie [1 ]
Kemperman, Astrid [2 ]
Dolnicar, Sara [1 ]
机构：
[1] Univ Queensland, Brisbane, Qld 4072, Australia
[2] Eindhoven Univ Technol, Eindhoven, Netherlands
来源：
INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2021年 / 63卷 / 04期
基金：
澳大利亚研究理事会;
关键词：
non-response; online survey panels; stated choice experiment; survey participation; survey response behavior; SURVEY RESPONSE RATES; WEB SURVEYS; INCENTIVES; DESIGN; METAANALYSIS; QUALITY;
D O I：
10.1177/1470785319880704
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Low survey participation from online panel members is a key challenge for market and social researchers. We identify 10 key drivers of panel members' online survey participation from a qualitative study and then determine empirically using a stated choice experiment the relative importance of each of those drivers at aggregate and segment levels. We contribute to knowledge on survey participation by (a) eliciting key drivers of survey participation by online panel members, (b) determining the relative importance of each driver, and (c) accounting for heterogeneity across panel members in the importance assigned to drivers. Findings offer immediate practical guidance to market and social researchers on how to increase participation in surveys using online panels.
引用
收藏
页码：416 / 435
页数：20
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