Hand hygiene posters: selling the message

被引：41

作者：

Jenner, EA

Jones, F

Fletcher, BC

Miller, L

Scott, GM

机构：

[1] Univ Hertfordshire, Sch Nursing & Midwifery, Hatfield AL10 9AB, Herts, England

[2] Univ Leeds, Sch Psychol, Leeds LS2 9JT, W Yorkshire, England

[3] Univ Hertfordshire, Dept Psychol, Hatfield AL10 9AB, Herts, England

[4] Univ Sussex, Inst Employment Studies, Brighton BN1 9RF, E Sussex, England

[5] UCL Hosp, Dept Clin Microbiol, London WC1E 6DB, England

来源：

JOURNAL OF HOSPITAL INFECTION | 2005年 / 59卷 / 02期

关键词：

posters; hand hygiene; message framing; fear appeals;

D O I：

10.1016/j.jhin.2004.07.002

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

This literature review was undertaken to determine the established theory and research that might be utitized to inform the construction of persuasive messages on hand hygiene posters. It discusses the principles of message framing and the use of fear appeals. Current theory suggests that the most effective messages for health promotion behaviours should be framed in terms of gains rather than losses for the individual.. However, as clinical hand hygiene is largely for the benefit of others (i.e. patients), messages should also invoke a sense of personal responsibility and appeal to altruistic behaviour. The use of repeated minimal fear appeals have their place. Posters that simply convey training messages are not effective persuaders. (C) 2004 The Hospital Infection Society. Published by Elsevier Ltd. All rights reserved.

引用

页码：77 / 82

页数：6