New frontiers and future directions in interactive marketing: Inaugural Editorial

被引：324

|

作者：

Wang, Cheng Lu ^{[1
]}

机构：

[1] Univ New Haven, Coll Business, Dept Mkt, West Haven, CT 06516 USA

来源：

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING | 2021年 / 15卷 / 01期

关键词：

BRAND; REALITY; IMPACT;

D O I：

10.1108/JRIM-03-2021-270

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：1 / 9

页数：9

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