New frontiers and future directions in interactive marketing: Inaugural Editorial

被引：343

作者：

Wang, Cheng Lu ^{[1
]}

机构：

[1] Univ New Haven, Coll Business, Dept Mkt, West Haven, CT 06516 USA

来源：

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING | 2021年 / 15卷 / 01期

关键词：

BRAND; REALITY; IMPACT;

D O I：

10.1108/JRIM-03-2021-270

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：1 / 9

页数：9

共 24 条

[1] An international investigation of opinion leadership and social media [J].

Akdevelioglu, Duygu ;

Kara, Selcan .

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2020, 14 (01) :71-88

[2] Ordinary celebrities related criteria to harvest fame and influence on social media [J].

Al-Emadi, Fatima Abdulaziz ;

Ben Yahia, Imene .

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2020, 14 (02) :195-213

[3] A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda [J].

Barney-McNamara, Barbara ;

Peltier, James ;

Chennamaneni, Pavan Rao ;

Niedermeier, Keith Eric .

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2021, 15 (01) :147-178

[4] Improvised Marketing Interventions in Social Media [J].

Borah, Abhishek ;

Banerjee, Sourindra ;

Lin, Yu-Ting ;

Jain, Apurv ;

Eisingerich, Andreas B. .

JOURNAL OF MARKETING, 2020, 84 (02) :69-91

[5]

Deighton J, 1996, HARVARD BUS REV, V74, P151

[6] The impact of virtual, augmented and mixed reality technologies on the customer experience [J].

Flavian, Carlos ;

Ibanez-Sanchez, Sergio ;

Orus, Carlos .

JOURNAL OF BUSINESS RESEARCH, 2019, 100 :547-560

[7] Young consumers' motivational drivers of brand engagement behavior on social media sites A synthesized U&G and TAM framework [J].

Florenthal, Bela .

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2019, 13 (03) :351-391

[8] Consumer-brand identity and online advertising message elaboration Effect on attitudes, purchase intent and willingness to share [J].

Graham, Kenneth Wilson ;

Wilder, Kelly M. .

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2020, 14 (01) :111-132

[9] The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects [J].

Handarkho, Yonathan Dri .

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2020, 14 (03) :305-336

[10] Content marketing capability building: a conceptual framework [J].

Ho, John ;

Pang, Christopher ;

Choy, Crisann .

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2020, 14 (01) :133-151

← 1 2 3 →