Dimensions of Attitude Towards A Sales Promotion Offer

被引:0
作者
Thakkar, Maneesh [1 ]
Weisfeld-Spolter, Suri [1 ]
机构
[1] CUNY, Baruch Coll, New York, NY USA
来源
ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:460 / 461
页数:2
相关论文
共 24 条
[2]  
AKERLOF GA, 1991, AM ECON REV, V81, P1
[3]   THE COUPON-PRONE CONSUMER - SOME FINDINGS BASED ON PURCHASE BEHAVIOR ACROSS PRODUCT CLASSES [J].
BAWA, K ;
SHOEMAKER, RW .
JOURNAL OF MARKETING, 1987, 51 (04) :99-110
[4]  
BEAMAN JR, 1986, ANNU REV PSYCHOL, V37, P257
[5]  
Blattberg RobertC., 1990, SALES PROMOTIONS CON
[6]   A benefit congruency framework of sales promotion effectiveness [J].
Chandon, P ;
Wansink, B ;
Laurent, G .
JOURNAL OF MARKETING, 2000, 64 (04) :65-81
[7]   SELF-GENERATED VALIDITY AND OTHER EFFECTS OF MEASUREMENT ON BELIEF, ATTITUDE, INTENTION, AND BEHAVIOR [J].
FELDMAN, JM ;
LYNCH, JG .
JOURNAL OF APPLIED PSYCHOLOGY, 1988, 73 (03) :421-435
[8]   The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions [J].
Grewal, D ;
Monroe, KB ;
Krishnan, R .
JOURNAL OF MARKETING, 1998, 62 (02) :46-59
[9]   Communicating price information through semantic cues: The moderating effects of situation and discount size [J].
Grewal, D ;
Marmorstein, H ;
Sharma, A .
JOURNAL OF CONSUMER RESEARCH, 1996, 23 (02) :148-155
[10]   The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions [J].
Grewal, D ;
Krishnan, R ;
Baker, J ;
Borin, N .
JOURNAL OF RETAILING, 1998, 74 (03) :331-352