Gamification as a driver of motivation in the organizations: A Bibliometric Literature Review

The motivation of individuals through behavioural change in a business environment is widely discussed in the literature. The performance of individuals in an organization is intrinsically related to their motivation to perform a certain task. This motivation may emerge from different perspectives, including extrinsic factors such as rewards, awards and bonuses, and intrinsic motivations that occur through personal factors, psychological and individual goals. In this context, the gamification emerges as a supportive strategy to achieve this goal. Gamification consists of applying game in the work context to induce and energize worker desired behaviour. Different studies clearly suggest that gamified systems have the motivational potential for workplaces and promote the maximization and effectiveness of their systems. Encouraging further discussion on the benefits and challenges of gamification to develop motivation among workers is essential. In this study we present a bibliometric review aiming at identifying studies on gamification in the workplace and understanding which are the main topics addressed in the literature.