How servicescape and service experience affect loyalty: evidence from attendees at the Taipei International Travel Fair

被引：13

作者：

Lee, Tsung Hung ^{[1
]}

Fu, Chung-Jen ^{[2
]}

Tsai, Li-Fen ^{[3
]}

机构：

[1] Natl Yunlin Univ Sci & Technol, Grad Sch Leisure & Exercise Studies, Touliu, Taiwan

[2] Natl Yunlin Univ Sci & Technol, Dept Accounting, Touliu, Yunlin, Taiwan

[3] TransWorld Univ, Dept Mkt Management, Touliu, Yunlin, Taiwan

来源：

JOURNAL OF CONVENTION & EVENT TOURISM | 2019年 / 20卷 / 05期

关键词：

Loyalty; service experience; servicescape; Taipei International Travel Fair; BEHAVIORAL INTENTIONS; CUSTOMER SATISFACTION; PLACE ATTACHMENT; EXHIBITION; IMPACT; CONVENTION; ATTENDANCE; MODEL; PARK; INVOLVEMENT;

D O I：

10.1080/15470148.2019.1658002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to develop a structural model to examine the relationships among servicescape, service experience, and loyalty for attendees of the Taipei International Travel Fair. The analytical results indicated that the servicescape (e.g., ambient conditions, spatial layout and signs, and functionality of equipment) positively affected attendees' service experience and that the service experience positively affected attendees' loyalty. This study provides insightful implications for academic research and the practical application of exhibitions; thus, it significantly expands our understanding of an attendee behavioral model of exhibitions, which has typically been ignored in previous studies.

引用

页码：398 / 420

页数：23

共 71 条

[1] An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry [J].