Influence of Social Media on Enterprise Knowledge Sharing Based on Social Network Analysis

Based on the social network analysis method, this paper studies the impact of corporate knowledge-sharing in social media, sorts out the relationship between corporate internal social capital, knowledge-sharing, and individual innovation behavior, and explores the reliability of the scale through exploratory factor analysis validity test to ensure the reliability and rationality of the questionnaire, using improved social networks to construct structural equation models and regression analysis to verify the research model and related assumptions, and found that social media tacit knowledge-sharing in structural capital, cognitive capital the intermediary effect in the influence of individual innovation behavior is remarkable. The sharing attitude has a broad intermediary role between the interactive relationship and the willingness to share. There is a partial intermediary role between the reciprocity and the willingness to share, the common language, and the willingness to share, the common vision, and the willingness to share.