Pricing Strategy of Retailer-Sponsored Gift Card in Supply Chain

被引：0

作者：

Wang, Wei ^{[1
]}

Pan, Jingming ^{[1
]}

机构：

[1] UESTC, Sch Management & Econ, Chengdu, Peoples R China

来源：

2014 11TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM) | 2014年

关键词：

gift card; pricing strategy; supply chain;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Due to fierce market competition, businesses take a variety ways of promotions. Among them, gift card is widely used in major businesses. In this paper, we studied the pricing strategy of retailer-sponsored gift card. We develop a model depending on the wholesale price is fixed and the gift card redemption is increasing in gift card value. We explore the optimal retail price and the optimal gift card value and get the profits of retailer, manufacturer and the supply chains. Finally, we do a comparative static analysis to explore the implications of taking gift card to manufacturer, retailer and consumers.

引用

页数：4

共 9 条

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