Weather, Values, Capacity and Concern: Toward a Social-Cognitive Model of Specialty Crop Farmers' Perceptions of Climate Change Risk

As specialty crop production has become increasingly important to U.S. agriculture, public and private stakeholders have called for research and outreach efforts centered on risks posed by climate change. Drawing on a survey of specialty crop farmers, this study explores farmers' perceptions of climate change risks. Underlying cognitive, experiential, and socio-cultural factors hypothesized to influence farmers' climate change risk perceptions are tested using structural equation modeling techniques. Results show that specialty crop farmers exhibit an overall moderate concern about climatic risks. The more capable and prepared farmers feel themselves to be, the less concerned they are about climate change. Farmers who have recently experienced more extreme weather events perceive climate change to present greater risks. In addition, farmers' risk perceptions are also shaped by attitudes toward human exemptionalism and productivism values. Based on these findings, we provide recommendations for outreach and future research.