The technology of heat treatment for metal frequently includes multiple fast heating and cooling of the products surface. If the product is heavy-weight or long-size, its moving from a zone of cooling to a zone of heating and return require a long time. Other important condition of ensuring qualitative surface at heat treatment is intensification of cooling phase. It is known that turbulization of a flow activates heat exchange and increases efficacy of cooling without increasing volume flow rate of water. Additional difficulty is to ensure the regularity of heating and cooling on length of a product. The technology of cyclic heat treatment of rolling products, at which mobile zone of turbulent heat exchange is formed on the surface of a product, was developed and realized. The submission of water occurs through to face spray systems. Each of the systems has six long-range atomizers, which are located circularly. Two flows of water move towards one another along a surface of a product. When they collide, the right zone of turbulent heat exchange creates heat transfer in this zone of 10-15 time more intensive than on other surface of a product. The effect of moving turbulent zone on length of a product is reached by changing the proportion of volume flow rate of water, which is created by face sprays. The speed of movement for turbulent zone along a surface of a product is chosen so, that the cooling takes place on a small depth only. Then after passing the turbulent zone over a determined site of a surface, its temperature recovers fast owing to hot internal layers. The parameters of process were determined by mathematical simulation of cooling in an installation. The equations for dynamics of movement of collision point of flows, which were received this way, are interesting supplementary products of research. The experiments show that frequency of movement of turbulent zone is an important technological parameter. It defines mechanical properties of a surface and should be chosen depending on a profile of product and metal grade. The results of comparison of mechanical properties of a surface of various rolling products, which were received by developed and conventional technologies, are described in this report. Dependence of regularity of mechanical properties on frequency of movement of turbulent zone is adduced.