Assessing technology projects using real options reasoning

被引：85

作者：

McGrath, RG ^{[1
]}

MacMillan, IC

机构：

[1] Columbia Univ, Grad Sch Business, Management Div, New York, NY 10027 USA

[2] Univ Penn, Wharton Sch, Sol C Snider Entrepreneurial Res Ctr, Philadelphia, PA 19104 USA

[3] Univ Penn, Wharton Sch, Goergen Entrepreneurial Management Program, Philadelphia, PA 19104 USA

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2000年 / 43卷 / 04期

关键词：

D O I：

10.1080/08956308.2000.11671367

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Real options reasoning is a logic for funding projects that maximize learning and access to upside oppurtunities while containing costs and downside risk. Although it has considerable advantages over conventional approaches, the tools for using it remain scarce.

引用

页码：35 / 49

页数：15

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