Revenue management on an on-demand service platform

被引:8
作者
Kamble, Vijay [1 ]
机构
[1] Univ Illinois, Dept Informat & Decis Sci, Chicago, IL 60607 USA
关键词
On-demand services; Freelancer pricing; Revenue management; COMPETITION;
D O I
10.1016/j.orl.2019.07.001
中图分类号
C93 [管理学]; O22 [运筹学];
学科分类号
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要
I consider a worker's optimal per-unit-time pricing problem on an on-demand service platform. I establish that if the customer arrival process is Poisson, then any price discrimination must result only from differences in the customers' willingness-to-pay distributions, and not from differences in their arrival or service-time characteristics. For multiple customer classes that differ in their willingness-to-pay distributions, I present a simple procedure to compute the optimal prices. Finally, I analyze price competition across workers in the presence of reputation effects. (C) 2019 Elsevier B.V. All rights reserved.
引用
收藏
页码:377 / 385
页数:9
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