NUTRITIOUS OR DELICIOUS? THE EFFECT OF DESCRIPTIVE NORM INFORMATION ON FOOD CHOICE

被引：100

作者：

Burger, Jerry M. ^{[1
]}

Bell, Heather ^{[1
]}

Harvey, Kristen ^{[1
]}

Johnson, Jessica ^{[1
]}

Stewart, Claire ^{[1
]}

Dorian, Kelly ^{[1
]}

Swedroe, Marni ^{[1
]}

机构：

[1] Santa Clara Univ, Dept Psychol, Santa Clara, CA 95053 USA

来源：

JOURNAL OF SOCIAL AND CLINICAL PSYCHOLOGY | 2010年 / 29卷 / 02期

关键词：

SELF-PRESENTATION; THINNESS; OBESITY; GENDER; MISPERCEPTION; EXPECTANCIES; HEALTH;

D O I：

10.1521/jscp.2010.29.2.228

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

In two studies, we examined the effect of salient descriptive norm information on women's food choices. Undergraduate women in Study 1 were led to believe that earlier participants typically had chosen either a healthy or an unhealthy snack bar when participating in a study on taste sensations. When asked to make their own choice, participants tended to select a snack consistent with what they believed others had chosen. The findings were replicated in Study 2 when participants made multiple snack selections in a Situation in which they believed that no one would know which snacks they chose. The results are consistent with the Focus Theory of Normative Conduct and suggest avenues for nutrition intervention programs.

引用

页码：228 / 242

页数：15

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