Electric-field-driven polarization in ferroelectrics delivers extraordinary electro-caloric, electro-optic, and electromechanical properties, etc. However, the controllable multifunctional ferroelectric switching between different electro-related performances still faces great challenges and deserves study. Herein, multifunctional BaTiO3 (BT)-based ferroelectrics are conceived tuning electrocaloric and electrostrictive properties by controlling doping site of dopants, namely site selective doping strategy. The well-concerned Ce is selected for its multivalent trait (Ce3+/Ce4+) and effective adjustment of Curie temperature (T-C) in BT. Guided by the distinguished dielectric characteristics via doping Ce3+ in Ba site or Ce4+ in Ti site, BT based ferroelectrics can direct at different applications. For Ba-site doping, in conjunction with ion-size mismatch effect and defect engineering, manipulating TC to room temperature (RT) and driving second order-like phase transition are obtained simultaneously. Then, large electrocaloric temperature change (Delta T-max= 1.3 K) over a broad temperature span (Delta T> 1 K, 37 similar to 70 degrees C) is achieved, which is crucial in developing zero-global-warming-potential refrigeration near RT. For Ti-site doping, unique diffuse phase transition is observed without sacrificing TC, leading to multiphase structures and the formation of nanosize domains, hence facilitating polarization rotation. Therefore, an enhanced electrostrictive strain (S > 0.17%) with ultra-low hysteresis (H-hyst< 5%) among a wide temperature range is obtained, which challenges toxic lead-contained counterparts in actuators. (C) 2021 Acta Materialia Inc. Published by Elsevier Ltd. All rights reserved.