Creating demand for prescription drugs: A content analysis of television direct-to-consumer advertising (vol 5, pg 6, 2007)

被引:0
作者
Frosch, Dominick L. [1 ]
Krueger, Patrick M.
Hornik, Robert C.
Cronholm, Peter F.
Barg, Frances K.
机构
[1] Calif State Univ Los Angeles, Dept Med, Los Angeles, CA 90032 USA
[2] Univ Penn, Leonard Davis Inst Hlth Econ, Philadelphia, PA 19104 USA
[3] Univ Texas, Hlth Sci Ctr Houston, Sch Publ Hlth, Houston, TX USA
[4] Univ Texas, Populat Res Ctr, Austin, TX 78712 USA
[5] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA
[6] Univ Penn, Dept Family Med & Community Hlth, Philadelphia, PA 19104 USA
关键词
D O I
10.1370/afm.692
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
引用
收藏
页码:179 / 179
页数:1
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  • [1] Creating demand for prescription drugs: A content analysis of television direct-to-consumer advertising
    Frosch, Dominick L.
    Krueger, Patrick M.
    Hornik, Robert C.
    Cronholm, Peter F.
    Barg, Frances K.
    [J]. ANNALS OF FAMILY MEDICINE, 2007, 5 (01) : 6 - 13