Children's influence in family decision-making: Examining the impact of the changing American family

被引:58
作者
Flurry, Laura A. [1 ]
机构
[1] Louisiana Tech Univ, Dept Mkt & Anal, Ruston, LA 71272 USA
关键词
consumer behavior; family decision-making; child consumers; children's influence;
D O I
10.1016/j.jbusres.2006.09.029
中图分类号
F [经济];
学科分类号
02 ;
摘要
Over the past thirty years, the structure of the traditional American family has changed markedly. Significant trends include older parents, delayed marriages, postponed childbearing, single-parent families, and stepfamilies. These profound social changes have had a significant impact on the lives of children and have conspired to change the child influence patterns often cited in the family decision-making literature. Results from two contemporary samples of 1463 families suggest that consideration should be given to the changing structure of the family and the type of product when identifying the characteristics which moderate children's influence. (C) 2006 Elsevier Inc. All rights reserved.
引用
收藏
页码:322 / 330
页数:9
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