Optimizing the Renewable Energy Potential: Myth or Future Trend in Romania

This paper investigates the potential of Romanian renewable energy across energy production and consumption definitions. Moreover, it presents a model that estimates the regional evolution of renewable energy diffusion, focusing primarily on hydro energy. Statistics showed that Romanian consumers have a key role in developing the renewable energy market, while it is also very important to ensure the ability of renewable energy suppliers to accommodate this demand. Sample data and econometric analysis were applied to delineate factors influencing Romanian consumers' awareness about renewable energy. The findings highlighted a strong connection between those who bear the cost of renewable energy development and the actual beneficiaries of a clean environment; in that sense, they identify the major drivers and barriers for renewable energy diffusion in Romania. The results of this research could be used for further research in the area of implementing renewable energy projects in the region.