Characteristics and Influencing Factors of Spatial Differentiation of Market Service Industries in Rural Areas around Metropolises-A Case Study of Wuhan City's New Urban Districts

Market services industries are closely related to residents' lives, and its spatial distribution has an important impact on satisfying residents' consumption needs and promoting economic development. In recent years, with the rapid development of urban-rural integration and the gradual implementation of a rural revitalization strategy, rural areas around metropolises have become the "frontier" of urban geographic expansion, causing the rural market services industries to specialize, commercialize, and modernize. Taking Wuhan as a case study, the spatial distribution characteristics and influencing factors of the market services industries were measured using the average nearest neighbor index, the kernel density estimate, the spatial correlation analysis, and the Geodetector method. The results are as follows. (1) The market services industries in Wuhan's new urban districts, as a whole and individually, showed characteristics of agglomeration. The market services industries overall formed two high-density areas and multiple agglomeration areas, and the high-density areas of different types of market services industries showed characteristics of partial spatial overlap. (2) There was a significant positive spatial correlation in market services industries, as a whole and individually. Among them, the life services industry had the strongest spatial correlation, while the accommodation services industry had the weakest. (3) Market demand and traffic conditions were the core factors influencing the distribution of the market services industries in Wuhan's new urban districts, followed by urbanization and economic levels; and tourism conditions had a lower impact. Each detector had a different impact on the spatial distribution of different market services industries, and the interaction research showed that the spatial distribution of the market services industries was the result of a combination of multiple factors. This research provides a future development direction for market service industries in rural areas.