The environmental sustainability of an exhibition in visitors' eyes: Scale development and validation

被引:14
|
作者
Li, Xi [1 ]
Su, Xinwei [1 ,2 ]
Du, Yunqian [3 ]
机构
[1] City Univ Macau, Fac Int Tourism & Management, Taipa 999078, Macao, Peoples R China
[2] Liming Vocat Univ, Sch Tourism, Quanzhou 362000, Fujian, Peoples R China
[3] Jilin Univ, Zhuhai Coll, Zhuhai 519000, Guangdong, Peoples R China
关键词
Exhibition; Environmental sustainability perception; Visitor; Scale development; Validation; Competitiveness; CORPORATE SOCIAL-RESPONSIBILITY; TRADE SHOWS; GREEN IMAGE; SATISFACTION; EVENT; ANTECEDENTS; INFORMATION; PERCEPTIONS; ATTRIBUTES; FRONTSTAGE;
D O I
10.1016/j.jhtm.2020.12.006
中图分类号
F [经济];
学科分类号
02 ;
摘要
Recent studies have shown that consumers? perception of the environmental sustainability of a product can be cultivated as a unique competitive advantage. The exhibition industry is the 56th largest in the world and is characterized by fierce competition. However, few scholars have studied audience perceptions of the environmental sustainability of an exhibition or how this perception might affect the event?s competitiveness. To bridge this gap, this study describes the development and validation of a scale with which to assess exhibition visitors? perceptions of environmental sustainability. The future application prospects, advantages and limitations of the scale are discussed.
引用
收藏
页码:172 / 182
页数:11
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