Communicating for change: a systems thinking approach

被引:4
作者
Banerjee, Durba [1 ]
Lowalekar, Harshal [2 ]
机构
[1] Indian Inst Management Indore, Indore, Madhya Pradesh, India
[2] Indian Inst Management Indore, Operat Management & Quantitat Tech, Indore, Madhya Pradesh, India
关键词
Buy-in; Managing change; Systems thinking; Layers of resistance; Communication; CONSTRAINTS; MANAGEMENT; RESISTANCE;
D O I
10.1108/JOCM-10-2020-0325
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Purpose - This study describes in detail an application of the Theory of Constraints (TOC)-based systems thinking approach towards clear and effective communication in a change management exercise. The same is achieved through the example of a large defence organization that is struggling with a multitude of problems in its stores and purchase departments. Design/methodology/approach - It is demonstrated through the case study how five systems thinking tools - Current Reality Tree (CRT), Evaporating Cloud (EC), Future Reality Tree (FRT), Negative Branch Reservation (NBR) and Prerequisite Tree (PRT) - can be applied in overcoming different layers of resistance and for getting the necessary agreement from the stakeholders for a successful change initiative. Findings - The five logical thinking tools helped answer the three questions - "what to change", "what to change to" and "how to cause the change" (Goldratt, 1990) - satisfactorily and overcome various layers of resistance to get the desired buy-in from the stakeholders for a successful change management exercise. Originality/value - The cause-and-effect based method presented in this work is generic enough and can be adopted for getting a buy-in in a variety of change management contexts.
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页码:1018 / 1035
页数:18
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