It's all about attitude: revisiting the technology acceptance model

被引：296
|
作者：
Yang, HD
Yoo, Y
机构：
[1] Ewha Womans Univ, Coll Management, Seoul 120750, South Korea
[2] Case Western Reserve Univ, Dept Informat Syst, Weatherhead Sch Management, Cleveland, OH 44106 USA
来源：
DECISION SUPPORT SYSTEMS | 2004年 / 38卷 / 01期
关键词：
technology acceptance; attitude; structural equation model;
D O I：
10.1016/S0167-9236(03)00062-9
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
We expanded Davis et al.'s technology acceptance model (TAM) by considering both the affective and the cognitive dimensions of attitude and the hypothesized internal hierarchy among beliefs, cognitive attitude, affective attitude and information systems (IS) use. While many of the earlier findings in TAM research were confirmed, the mediating role of affective attitude between cognitive attitude and IS use was not supported. Our results cast doubts on the use of the affective attitude construct in explaining IS use. Meanwhile, we found that cognitive attitude is an important variable to consider in explaining IS usage behaviors. Our results suggest that attitude deserves more attention in IS research for its considerable influence on the individual and organizational usage of IS. (C) 2003 Elsevier B.V. All rights reserved.
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页码：19 / 31
页数：13
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