What do Airbnb hosts reveal by posting photographs online and how does it affect their perceived trustworthiness?
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作者:
Ert, Eyal
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Hebrew Univ Jerusalem, Robert H Smith Fac Agr Food & Environm, Dept Environm Econ & Management, IL-76100 Jerusalem, IsraelHebrew Univ Jerusalem, Robert H Smith Fac Agr Food & Environm, Dept Environm Econ & Management, IL-76100 Jerusalem, Israel
Ert, Eyal
[1
]
Fleischer, Aliza
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Hebrew Univ Jerusalem, Robert H Smith Fac Agr Food & Environm, Dept Environm Econ & Management, IL-76100 Jerusalem, IsraelHebrew Univ Jerusalem, Robert H Smith Fac Agr Food & Environm, Dept Environm Econ & Management, IL-76100 Jerusalem, Israel
Fleischer, Aliza
[1
]
机构:
[1] Hebrew Univ Jerusalem, Robert H Smith Fac Agr Food & Environm, Dept Environm Econ & Management, IL-76100 Jerusalem, Israel
The use of sellers' personal photographs online is ubiquitous in sharing economy platforms such as Airbnb. This paper addresses two questions. First, what type of personal photos do hosts choose to post on Airbnb? Second, which of the characteristics of their photos affects their perceived trustworthiness? We answer these questions by building a structural equation model of the relation between the characteristics of the photos and the perceived trustworthiness of the hosts. The antecedents of trust in this model were defined based on insights from psychology regarding first impressions. We found that the hosts' visual characteristics (e.g., gender) as revealed in their online photographs affect their perceived trustworthiness both directly and indirectly via attractiveness. We also found that image characteristics, which are not related directly to the traits of the host in the picture (e.g., photograph quality), play a significant role in trust inference. Interestingly, the hosts' choices of their personal photos suggest that they may not be aware of these effects.
机构:
Hebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, IsraelHebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, Israel
Ert, Eyal
;
Fleischer, Aliza
论文数: 0引用数: 0
h-index: 0
机构:
Hebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, IsraelHebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, Israel
机构:
Hebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, IsraelHebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, Israel
Ert, Eyal
;
Fleischer, Aliza
论文数: 0引用数: 0
h-index: 0
机构:
Hebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, IsraelHebrew Univ Jerusalem, Dept Environm Econ & Management, Robert H Smith Fac Agr Food & Environm, IL-76100 Rehovot, Israel