Analysis of web usage mining

被引：0
|
作者：
Hui Yu [1 ]
Zhongmin Lu
机构：
[1] South Cent Univ Nationalities, Sch Management, Wuhan 430074, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 2006 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING | 2006年
关键词：
data mining; web mining; web usage mining;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Web usage mining is an effective means to analyze the web usage data and understand the needs of Web-based applications, after analyzed the data, hidden customers can be found, the hyperlink of web structure can be optimized and adaptive web sites can be created, and so on. The paper presents an overview of academic research in web mining and then focuses on the web usage mining and related technologies and tools to study on line consumer behaviour.
引用
收藏
页码：1291 / 1296
页数：6
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