Functional food consumption among consumers in Shah Alam

Consumers are willing to try new thing, search information, and follow the food trend to take care of their food intake. Without food knowledge, they might be lost in the future. Thus, consumers today prefer to take functional food in order to look tough, beautiful and smart. However, the potential effects on direct and indirect health-related costs of increasing the consumption of functional foods through allowing new health claims is of major policy relevance. Functional food as food products which relate to diet that provides health benefits. The consumers take functional food for healthy reason and to energize their lifestyles. This study will investigate into functional food dimension that relate attitude and media marketing influence on repeat purchase of functional food. Survey questionnaire will be distributed, develop and analyze by using SPSS version. 21. These relationships between attitude and the influence of media marketing toward functional food repeat purchase will be tabulated. In the future, this research would be able to help consumers to gain more knowledge and information regarding the cause and effect of functional food consumption.