Health Communication in COVID-19 Era: Experiences from the Italian VaccinarSi Network Websites

被引：33

作者：

Arghittu, Antonella ^{[1
,2
]}

Dettori, Marco ^{[3
]}

Dempsey, Emma ^{[2
]}

Deiana, Giovanna ^{[1
]}

Angelini, Claudio ^{[4
]}

Bechini, Angela ^{[5
]}

Bertoni, Caterina ^{[6
]}

Boccalini, Sara ^{[5
]}

Bonanni, Paolo ^{[5
]}

Cinquetti, Sandro ^{[7
]}

Chiesi, Fabrizio ^{[5
]}

Chironna, Maria ^{[8
]}

Costantino, Claudio ^{[9
]}

Ferro, Antonio ^{[6
]}

Fiacchini, Daniel ^{[4
]}

Icardi, Giancarlo ^{[10
]}

Poscia, Andrea ^{[11
]}

Russo, Francesca ^{[12
]}

Siddu, Andrea ^{[13
]}

Spadea, Antonietta ^{[14
]}

Sticchi, Laura ^{[10
]}

Triassi, Maria ^{[15
]}

Vitale, Francesco ^{[9
]}

Castiglia, Paolo ^{[2
,3
]}

机构：

[1] Univ Sassari, Dept Biomed Sci, I-07100 Sassari, Italy

[2] Univ Hosp Sassari, I-07100 Sassari, Italy

[3] Univ Sassari, Dept Med Surg & Expt Sci, I-07100 Sassari, Italy

[4] Hyg & Publ Hlth Serv, Prevent Dept, Reg Hlth Unit Marche, I-60044 Fabriano, Italy

[5] Univ Florence, Dept Hlth Sci, I-50134 Florence, Italy

[6] Local Hlth Author Trento, Dept Prevent, I-38123 Trento, Autonomous Prov, Italy

[7] Local Hlth Author 1 Dolomiti, Dept Prevent, I-32100 Belluno, Italy

[8] Univ Bari, Dipartimento Sci Biomed & Oncol Umana, I-70124 Bari, Italy

[9] Univ Palermo, Sect Hyg, Dept Hlth Promot Maternal & Infant Care Internal, I-90127 Palermo, Italy

[10] Univ Genoa, Dept Hlth Sci, I-16100 Genoa, Italy

[11] Local Hlth Author ASUR AV2, Dept Prevent, UOC ISP Prevent & Surveillance Infect & Chron Dis, I-60035 Jesi, Italy

[12] Reg Veneto, Reg Directorate Prevent, Food Safety, Vet Publ Hlth, I-30123 Venice, Italy

[13] Minist Salute, Ufficio Prevenz Malattie Trasmissibili & Profilas, I-00144 Rome, Italy

[14] Local Hlth Author Roma1, Dept Prevent, UOC Vaccinat, I-00135 Rome, Italy

[15] Univ Naples Federico II, Dept Publ Hlth, I-80131 Naples, Italy

来源：

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH | 2021年 / 18卷 / 11期

关键词：

health communication; e-health; vaccine hesitancy; website; VaccinarSi network; COVERAGE; MEDIA; LIFE; WEB;

D O I：

10.3390/ijerph18115642

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

In 2013, in a bid to combat Vaccine Hesitancy (VH) and provide information on vaccines by communicating with the general public and the health community (e.g., healthcare workers and public health operators), the Italian Society of Hygiene and Preventive Medicine (S.It.I.) published the national website "VaccinarSi". The project was subsequently extended to ten Italian Regions. This led to the creation of the VaccinarSi Network, whose websites are publicly owned. The aim of this work was to present the framework of the websites of the VaccinarSi Network and to analyse user behaviour in the pre-COVID-19-era (dating from each website's publication until 31 January 2020) and in the COVID-19-era (from 1 February 2020 to 31 January 2021). Some metrics such as the number of visits to the site (sessions, number of users and average session duration), user behaviour (pages viewed, bounce rate and organic search) and the session acquisition path (direct traffic, referrals and social traffic) were searched, extrapolated and processed with Google Analytics. Qualitative and normally distributed quantitative variables were summarised with their absolute (relative) frequencies and means. Statistical differences between the means of the two periods were evaluated through paired t-test. A two-tailed p-value less than 0.05 was considered to be statistically significant. When the total values recorded over the period were compared, an overall increase in metrics was observed-the number of individual users, visits and individual pageviews rose in a statistically significant way. Our study aimed to highlight how combining disciplines such as health education and digital communication via Information and Communication Technologies (ICT) represents the best strategy to support citizens. This approach gives them the tools to become independent and responsible players that are capable of voluntarily and consciously choosing to adhere to vaccination programs. The VaccinarSi Network's goal for the future is to reach an even wider audience. By building each user's critical knowledge, this network enables users to be active components of a wider, more empowered community.

引用

页数：14

共 43 条

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