The Rhetoric of Previving: Blogging the Breast Cancer Gene

Previvors, women with a genetic predisposition to breast and ovarian cancer, blog in response to the rhetorical needs of their community, needs that are fillable only in writing, for a specific audience, and to engage that audience to act. Previvor bloggers have created a rhetorical community in response to specific kairotic moments and have fulfilled three common rhetorical needs: to educate others, to advocate for more research into BRCA mutations and/or breast cancer research in general, and to support others in the BRCA+ community toward the main purpose of social action.