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Take the plunge (for charity)
被引：1
作者：
不详
机构：
关键词：
D O I：
10.1038/nm.3723
中图分类号：
Q5 [生物化学];
Q7 [分子生物学];
学科分类号：
071010 ;
081704 ;
摘要：
The Ice Bucket Challenge, a social media driven fundraiser for the Amyotrophic Lateral Sclerosis (ALS) Association, has raised over $100 million to date. Despite criticisms of this fundraiser, efforts to understand why it has been so successful and how to sustain its momentum would benefit its cause-research funding-and may inform future charitable campaigns.
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页码：1079 / 1079
页数：1
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