A Multimodal Methodological Path to the Analysis of Radio Discourse in Music Radio

This article argues that quasi-Conversation Analysis (CA) combined with sound semiotics provides an opportunity to investigate radio language in a more comprehensive manner by paying full due to the distinctive multimodality of radio language and the intricate patterns of interaction among music, discourse, and sound. This innovative methodological approach is used to analyze a legendary music radio show on Greek radio. The results of the study indicate both in terms of quasi-CA and sound semiotics that the personality of the DJ, the multipurpose interaction among the radio producer and the audience, and the unique concept of music journalism that the show introduces dynamically form radio language. The show is a unique example of highquality music journalism on Greek music radio, and therefore it raises particular challenges both for the study of radio language and for the application of new methodological approaches.