Communication and cultural spaces in times of COVID-19

COVID-19 has caused the closure of large cultural entities that has impacted on the cultural habits of citizens. Since the start of this Global Pandemic, digital tools have become the great allies of museums to keep in touch with their visitors, strengthening their links and betting on the digitization of content both in direct and delayed format. Analyzing the effectiveness of this digital communication and the habits of use and consumption that characterize museum visitors to readjust and improve museum communication strategies in times of Coronavirus is essential. This is a statistical-descriptive study that presents the results of a questionnaire carried out on 619 visitors from two of the museums with the highest number of visits in Castille and Leon: The Museum of Human Evolution and The Art Nouveau and Art Deco Museum Casa Lis. Among the main results, the increase in the number of visitors who access information through social networks and mobile services stands out, which implies a change in the way they inform themselves, but the need to implement digital strategies to face a crisis like the COVID-19.