A prediction model for success of services in e-commerce using decision tree: E-customer's attitude towards online service

被引：36

作者：

Lee, Sungjoo ^{[1
]}

Lee, Seunghoon ^{[1
]}

Park, Yongtae ^{[1
]}

机构：

[1] Seoul Natl Univ, Sch Engn, Dept Ind Engn, Seoul 151742, South Korea

来源：

EXPERT SYSTEMS WITH APPLICATIONS | 2007年 / 33卷 / 03期

关键词：

e-commerce; service; online success; prediction model; decision tree;

D O I：

10.1016/j.eswa.2006.06.005

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This research attempts to identify some characteristics of services which encourage customers to buy online and to develop a prediction model for success based on customer recognitions of service offerings in e-commerce. For the purpose, a survey was conducted on potential e-customers for their understandings of service offerings extracted from Portal Sites. Collected data were used to develop a prediction model using decision tree which showed superior prediction accuracy to conventional techniques. The results will help predict online success judging from customer acceptance and afford a better understanding of how to facilitate future adoption of services in e-commerce. (c) 2006 Elsevier Ltd. All rights reserved.

引用

页码：572 / 581

页数：10

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