A prediction model for success of services in e-commerce using decision tree: E-customer's attitude towards online service

被引：36
作者：
Lee, Sungjoo [1 ]
Lee, Seunghoon [1 ]
Park, Yongtae [1 ]
机构：
[1] Seoul Natl Univ, Sch Engn, Dept Ind Engn, Seoul 151742, South Korea
来源：
EXPERT SYSTEMS WITH APPLICATIONS | 2007年 / 33卷 / 03期
关键词：
e-commerce; service; online success; prediction model; decision tree;
D O I：
10.1016/j.eswa.2006.06.005
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This research attempts to identify some characteristics of services which encourage customers to buy online and to develop a prediction model for success based on customer recognitions of service offerings in e-commerce. For the purpose, a survey was conducted on potential e-customers for their understandings of service offerings extracted from Portal Sites. Collected data were used to develop a prediction model using decision tree which showed superior prediction accuracy to conventional techniques. The results will help predict online success judging from customer acceptance and afford a better understanding of how to facilitate future adoption of services in e-commerce. (c) 2006 Elsevier Ltd. All rights reserved.
引用
收藏
页码：572 / 581
页数：10
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