CONSUMER-BRAND RELATIONAL AUTHENTICITY AND ITS IMPLICATIONS ON BRAND LOVE / HATE

被引：0
作者：
Rodrigues, Paula [1 ,2 ,3 ]
de Oliveira, Elizabeth Real [1 ,2 ]
Rodrigues, Pedro [1 ,2 ]
Guerreiro, Miguel [1 ,2 ]
机构：
[1] Univ Lusiada Norte, FCEE UL N, Fac Ciencias Econ & Empresa, Porto, Portugal
[2] COMEGI Res Ctr Org Markets & Ind Management, Porto, Portugal
[3] Inst Univ Lisboa, BRU IUL Business Res Unit, Porto, Portugal
来源：
13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS | 2020年
关键词：
Consumer-Brand Relational Authenticity; Brand Love; Brand Hate; Purchase Intention; Moderate Effects; Structural Equations Model;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1438 / 1441
页数：4
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