On the use of econometric models for policy simulation in marketing

被引：54

作者：

Franses, PH ^{[1
]}

机构：

[1] Erasmus Univ, Inst Econometr, NL-3000 DR Rotterdam, Netherlands

来源：

JOURNAL OF MARKETING RESEARCH | 2005年 / 42卷 / 01期

关键词：

D O I：

10.1509/jmkr.42.1.4.56891

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this article, the author discusses the properties of useful econometric models for marketing phenomena, with particular attention on models for policy simulations. The author addresses model diagnostics, parameter stability, exogeneity, and the Lucas critique. He also presents the results of a search through the 1998-2003 issues of the Journal of Marketing Research. Finally, the author offers practical guidelines.

引用

页码：4 / 14

页数：11

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