Organic labeling influences food valuation and choice

被引：88

作者：

Linder, N. S. ^{[1
,2
,3
,4
]}

Uhl, G. ^{[4
]}

Fliessbach, K. ^{[1
,2
,3
]}

Trautner, P. ^{[1
,2
,3
]}

Eiger, C. E. ^{[1
,2
,3
]}

Weber, B. ^{[1
,2
,3
]}

机构：

[1] Life & Brain Ctr Bonn, Dept NeuroCognit, D-53105 Bonn, Germany

[2] Bonn Univ Hosp, Dept Epileptol, Bonn, Germany

[3] Univ Bonn, Ctr Econ & Neurosci, D-5300 Bonn, Germany

[4] Ernst Moritz Arndt Univ Greifswald, Dept Gen & Systemat Zool, Greifswald, Germany

来源：

NEUROIMAGE | 2010年 / 53卷 / 01期

关键词：

WILLINGNESS-TO-PAY; ORBITOFRONTAL CORTEX; NEURAL RESPONSES; VENTRAL STRIATUM; PREDICTION; ACTIVATION; REPRESENTATION; CONSUMPTION; VALUES; BRAIN;

D O I：

10.1016/j.neuroimage.2010.05.077

中图分类号：

Q189 [神经科学];

学科分类号：

071006 ;

摘要：

Everyday we choose between a variety of different food items trying to reach a decision that fits best our needs. These decisions are highly dependent on the context in which the alternatives are presented (e.g. labeling). We investigate the influence of cognition on food evaluation, using an fMRI experiment in which subjects saw and bid on different foods labeled with (or without) a widely known German emblem for organically produced food. Increased activity in the ventral striatum was found for foods labeled "organic" in comparison to conventionally labeled food. Between-subject differences in activity were related to actual everyday consumption behavior of organic food. (C) 2010 Elsevier Inc. All rights reserved.

引用

页码：215 / 220

页数：6

共 48 条

[1]

Annett L.E., 2008, J FOOD SCI, V73, P50

[2]

[Anonymous], 2002, HEURISTICS BIASES PS

[3]

Baker S., 2004, European Journal of Marketing, V38, P995, DOI [10.1108/03090560410539131, DOI 10.1108/03090560410539131]

[4] Individual differences in reward drive predict neural responses to images of food [J].

Beaver, John D. ;

Lawrence, Andrew D. ;

Van Ditzhuijzen, Jenneke ;

Davis, Matt H. ;

Woods, Andrew ;

Calder, Andrew J. .

JOURNAL OF NEUROSCIENCE, 2006, 26 (19) :5160-5166

[5] MEASURING UTILITY BY A SINGLE-RESPONSE SEQUENTIAL METHOD [J].

BECKER, GM ;

DEGROOT, MH ;

MARSCHAK, J .

BEHAVIORAL SCIENCE, 1964, 9 (03) :226-232

[6] Neural coding of reward-prediction error signals during classical conditioning with attractive faces [J].

Bray, Signe ;

O'Doherty, John .

JOURNAL OF NEUROPHYSIOLOGY, 2007, 97 (04) :3036-3045

[7] Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices [J].

Camus, Mickael ;

Halelamien, Neil ;

Plassmann, Hilke ;

Shimojo, Shinsuke ;

O'Doherty, John ;

Camerer, Colin ;

Rangel, Antonio .

EUROPEAN JOURNAL OF NEUROSCIENCE, 2009, 30 (10) :1980-1988

[8] Emotion and motivation: the role of the amygdala, ventral striatum, and prefrontal cortex [J].

Cardinal, RN ;

Parkinson, JA ;

Hall, J ;

Everitt, BJ .

NEUROSCIENCE AND BIOBEHAVIORAL REVIEWS, 2002, 26 (03) :321-352

[9]

Chen S, 1999, DUAL-PROCESS THEORIES IN SOCIAL PSYCHOLOGY, P73

[10] Evidence for a Common Representation of Decision Values for Dissimilar Goods in Human Ventromedial Prefrontal Cortex [J].

Chib, Vikram S. ;

Rangel, Antonio ;

Shimojo, Shinsuke ;

O'Doherty, John P. .

JOURNAL OF NEUROSCIENCE, 2009, 29 (39) :12315-12320

← 1 2 3 4 5 →